The quiz is meant to be fun, sure, but I also wanted to make it accurate. Coffee *can be* an exact science, especially for those that love it dearly (which many of our customers do).
So, I used Café Grumpy's existing "Coffee Buying Guide," created and edited by our founder and CEO, to provide the content in the quiz.
Playing into the "personality quiz" style, the coffee quiz asks the user to identify with a set of key personality traits that were used in the Coffee Buying Guide to describe the coffee itself. From there, they're asked about what flavors they prefer, and (ta-da) they're matched with a coffee bag.
Some key points:
☕️ The coffee bag is revealed as "your match," emphasizing ownership.
☕️ The user can move back in the quiz at will via the left hand arrow button.
☕️ Buttons and links throughout the quiz point to the user's final match, as well as our overall coffee selection – whether or not they like their match, they can always explore more!